It used to be that movies and TV shows could be bought or rented from the iTunes Store, now you can purchase or rent movies and shows from inside the Apple TV app (unlike music, which still has to be bought from the iTunes Store app if you don’t have an Apple Music subscription). Think of this movie purchase as being like buying music from Apple’s iTunes Store rather than streaming it on Apple Music. The main source of the confusion is that some of the shows and movies Apple presents you with in the TV app are free to TV+ subscribers, but there are plenty that are not.Ī person who searches in the Apple TV app for Secrets of Dumbledore, for example, will see the option buy or rent the movie. Part of the confusion may stem from the fact that the content that is part of the TV+ deal resides inside Apple’s TV app, in which you can find lots of other content, some from Apple, some from other suppliers. There’s a lot of confusion out there about what you actually get if you sign up for an Apple TV+ subscription.
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